Build Nordic Walking in North America with NWANA
NWANA is building the North American infrastructure for Nordic Walking: education, instructor certification, community groups, competitions, technology, media, athlete development, and future championships. A small number of Founding Strategic Partners will help build this system at the beginning and secure long-term category, visibility, and activation rights across the NWANA ecosystem.
This is not a logo on a single race
NWANA is building the North American infrastructure for Nordic Walking: education, instructor certification, community groups, competitions, technology, media, athlete development and future championships.
A small number of Founding Strategic Partners will have the opportunity to help build this system at the beginning and secure long-term category, visibility and activation rights across the NWANA ecosystem.
One partnership. The whole system.
A Founding Strategic Partner does not buy the 2026 Series. Not a Challenge. Not the Academy. Not a Championship on its own.
The partner buys a position in the entire growing NWANA system — education, competition, community, media, technology, and future championships — at the moment when such a position still exists. Once the founding positions are taken, they are gone.
You are funding a foundation, not an idea
The core of the system already exists and operates. Founding capital scales it.
Academy
Instructor and coach education for Nordic Walking, online and in person.
Instructor & Coach Certification
Defined certification and licensing pathways for professionals across North America.
NW Groups
Local group pathways for communities, clubs, employers, and public programs.
2026 Competition Series
Weekly verified Nordic Walking races across six distances and five fair performance levels.
Challenges
Virtual and team participation challenges that bring new people into the sport.
2027 Series
The next season of the NWANA competition calendar, now in planning.
Partner Network
Organizations across North America putting NWANA infrastructure to work.
NWANA Engine
The operating technology behind education, registration, licensing, groups, events, and communications.
Results & Athlete Infrastructure
Verified results, standings, rankings, and athlete development records.
Future Championships
The road to U.S. and North American Nordic Walking Championships.
NWANA Founding Strategic Partner
Founding Strategic Partners secure a long-term position across the NWANA ecosystem, with rights designed around the partner. Scarcity is structural: a limited number of positions, exclusivity defined per agreement, and rights the later partners will never receive.
A limited number of founding positions
Founding positions are strictly limited. Once they are taken, they are gone — no new founding positions will ever be created.
Category exclusivity
Category exclusivity may be available and is defined in each founding agreement.
Permanent founding record
Entry in the NWANA Founding Registry: the official historical record — website archive, headquarters recognition, and championship recognition.
Term architecture
Permanent recognition plus long-term activation rights. Horizons are fixed individually in each founding agreement.
Championships rights
Championship integration and rights are defined in each founding agreement.
Future properties
Rights involving future NWANA properties are defined in each founding agreement.
First-partner advantage
The earliest partners secure positions and rights that later partners will never receive.
Content and media activation
Storytelling, content, and media programs built around the partner.
Community, employees, and hospitality
Programs connecting the partner with local groups, participants, and employees, plus VIP hospitality at NWANA events.
Founding Strategic Partnerships
Custom, multi-year
Full founding position with category exclusivity and ecosystem-wide rights. Investment levels are defined with each partner.
Major / Category Partnerships
Custom
Scoped per partner: category, properties, term, and activation designed together.
Investment levels are set once NWANA's budgets and product architecture are finalized — and discussed individually with each partner. No fixed price list is published at this stage by design.
Philanthropic Founding Circle
Not all founding capital comes from sponsorship. The Philanthropic Founding Circle is a separate, equal path for individuals, families, and family offices who want to provide operating and growth capital for NWANA — motivated by honor, respect, and founder status, not by commercial rights.
Founder status
Permanent recognition as a founder of the North American Nordic Walking system — in the NWANA Founding Registry, the official historical record, headquarters recognition, and championship recognition.
Growth capital, directly
Circle gifts fund the operating core: the professional team, national expansion, technology, competitions, and the championship platform.
Philanthropy, not sponsorship
Gifts are charitable contributions to NWANA, a 501(c)(3) public charity. They carry recognition — not commercial rights, category exclusivity, or activation.
Separate by design
Commercial partnership rights and charitable recognition never mix. Each path has its own agreement, its own recognition architecture, and its own purpose.
What your founding partnership makes possible
Founding capital does not buy line items. It creates outcomes — the system your name will stand on.
A professional operating team
A full-time team running the continental federation — not volunteers fitting it between other jobs.
National expansion
NWANA operating in new states, provinces, and regions across North America.
Scalable technology
Systems that serve thousands of participants, instructors, and groups without manual work.
Major competitions
A real competition calendar: verified races, officiating, results, and rankings.
A North American championship platform
The road to U.S. and North American Nordic Walking Championships.
An instructor and community network
Trained instructors and local groups bringing Nordic Walking to communities across the continent.
National visibility
A national audience for Nordic Walking — and for the partners who built it.
Start the conversation
Contact the President and the partnership team at info@nwaofna.org.
Looking for the Partner Network?
Organizations that want to distribute, deliver, or support NWANA programs through the network model can explore the NWANA Partner Network →