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Nordic Walking Association of North America (NWANA)

BUILDING COMPETITIVE NORDIC WALKING IN NORTH AMERICA

NWANA is the continental governing and sanctioning body for competitive Nordic Walking in North America.

Our current priority is to build the human foundation of the sport through education, instructor development, and local community growth.

We operate as a U.S. 501(c)(3) public charity. Our role is to develop the sport system, train instructors, coaches, judges, leaders, and staff, support community formation, and prepare the ground for athlete licensing, sanctioned events, official results, and long-term continental growth.

WHY WE START WITH EDUCATION AND COMMUNITIES

Nordic Walking is still underdeveloped in the United States and across much of North America. The most common question people ask after seeing media coverage is simple: where is a group near me?

That is why NWANA is not starting with mass competition alone. We are first building the people and structures that make real sport growth possible: instructors, coaches, judges, community leaders, staff, and local groups.

This is not a step away from sport. It is the practical path to creating athletes, clubs, competitions, and a sustainable competitive system across North America.

THE FUTURE OF THE SPORT STARTS LOCALLY

NWANA is building competitive Nordic Walking in a logical sequence: education first, community growth second, and larger competition systems as the next stage.

This short overview presents how Academy training, local communities, and long-term sport governance fit together in one North American pathway.

  • Training instructors, coaches, judges, leaders, and staff
  • Creating local communities where people can join nearby
  • Preparing the foundation for athletes, clubs, events, and rankings

THE ACADEMY IS THE FIRST ENGINE OF GROWTH

Through Academy NWANA, we are preparing the people who will build the sport locally, regionally, and continentally.

INSTRUCTORS

Learn how to teach Nordic Walking safely and correctly in local communities.

COACHES

Develop athletes and help create a real competitive pathway over time.

JUDGES

Support fair standards, event quality, and the integrity of future competitions.

COMMUNITY LEADERS

Organize and grow local groups that can become future clubs and sport centers.

STAFF

Support administration, coordination, communications, and long-term operations.

ATHLETE DEVELOPMENT

The stronger the local leadership, the stronger the future athlete base becomes.

WADA

Support clean sport, athlete responsibility, and international anti-doping standards.

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SAFE SPORT

Promote athlete welfare, safe participation, and responsible community leadership.

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BUILDING COMMUNITIES ACROSS NORTH AMERICA

NWANA is developing a territorial community structure designed to grow Nordic Walking from the local level upward.

The long-term model follows a clear pathway: country, state or province, county, city, and local community group.

These communities create the place where people can begin, stay involved, train regularly, and grow into different roles within the sport system.

ATHLETES

People who start locally and grow into long-term participation and competition.

INSTRUCTORS

Local teachers who make Nordic Walking accessible in everyday community life.

COACHES

Leaders who help athletes progress from participation to performance.

JUDGES

Officials who help preserve standards and support the future event system.

LEADERS

Organizers who help establish and sustain communities in each territory.

STAFF AND ORGANIZERS

Operational support that helps communities, clubs, and events function professionally.

VOLUNTEERS

Volunteers help activate events, local initiatives, and community operations as the system grows.

Join as Volunteer

PARTNERS & SPONSORS

Strategic partners and sponsors help communities grow with stronger local and continental support.

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Today, many of these communities are still being formed. The goal now is to train leaders and begin building them territory by territory.

HOW THE SPORT SYSTEM GROWS

NWANA is building the sport in a logical sequence.

1. EDUCATION

Train instructors, coaches, judges, leaders, and staff.

2. COMMUNITIES

Create local groups where people can join near where they live.

3. ATHLETES

Develop regular participation and long-term athlete pathways.

4. CLUBS

Strengthen local structures into sustainable organizations.

5. COMPETITION

Launch more events with trained people, athletes, and regional support.

6. LICENSING AND RANKINGS

Scale official licensing, sanctioned competitions, results, and rankings.

INTERNATIONAL PARTICIPATION

Support athletes, teams, and representation in international Nordic Walking development and competition.

Team NW USA

PATHWAY TO OLYMPIC RECOGNITION

Build standards, participation, governance, and international visibility that support the long-term case for Nordic Walking as a future Olympic sport.

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This is how a real sport ecosystem is built: not only from rules, but from people, places, and daily activity.

JOIN THE NEXT PHASE OF GROWTH

JOIN THE ACADEMY

Train as an instructor, coach, judge, or future leader.

Go to Academy

START OR LEAD A COMMUNITY

Help create a local Nordic Walking group in your area.

Learn More

SUPPORT THE MISSION

Partner with NWANA as a donor, sponsor, or supporter.

Support NWANA

FOLLOW THE DEVELOPMENT

See how the sport system is growing across North America.

About NWANA

GOVERNANCE, INTEGRITY, AND PUBLIC BENEFIT

NWANA operates as a U.S. 501(c)(3) public charity. We are committed to transparent governance, public benefit, and the responsible development of competitive Nordic Walking in North America.

Our role is to guide the sport with integrity while building the educational, community, and structural base needed for long-term success.