PARTNERSHIP KIT
Collaborate with the Continental Governing Body to grow competitive Nordic Walking, advance public health research, and build the national sport infrastructure of North America.
THE SPONSORSHIP PYRAMID
A structured rights system for national, regional, and community-level integration.
TIER 1: NATIONAL TITLE PARTNER
“NWANA USA Tour Presented by [Partner]”
- Exclusive naming rights for the national tour.
- Primary branding on all digital & event assets.
- Integration into national athlete ID & licensing system.
TIER 2: CATEGORY PARTNERS
Exclusive Sector Leadership
- Exclusivity in categories: Fuel, Lodging, Equipment, Health.
- Branded educational modules & clinics.
- Direct access to the 4-tier membership database.
TIER 3: SUPPORTING SPONSORS
Operational Impact
- Logistics, media, and product certificates.
- Branded start/finish zones at sanctioned events.
- Featured placement in the NWANA Club Map.
STRATEGIC COLLABORATION TRACKS
Beyond branding: integrating sport into institutional and social frameworks.
HEALTH & REHAB
Integration into clinical protocols (Cardiology, Oncology, Aging). Joint health outcome data tracking.
RESEARCH & EDU
Collaborative kinesiology studies, campus recreation programs, and PE teacher certification pathways.
MEDIA & BROADCAST
Co-branded public health campaigns and broadcast segments featuring the NWANA USA Tour.
ACTIVATION ECOSYSTEM
How we deliver value across the digital and physical sport system.
DIGITAL INTEGRATION
- Sponsor-branded member dashboards.
- QR-code based benefit systems at check-ins.
- Targeted placement in the Ranking System.
USA TOUR & EVENTS
- On-site booths, sampling, and product trials.
- Local club activation in 50+ cities.
- High-visibility branding at road/trail/track championships.
Request a Partnership Deck
All NWANA partnerships follow 501(c)(3) nonprofit standards, ensuring that every dollar supports sport integrity, accessibility, and public health outcomes.