Press Kit

Media Center: Official Communications & Press Resources.
Governance & Legal Basis →
Continental Governing Body | IRS 501(c)(3)

PRESS KIT

Essential facts, brand assets, and leadership insights for media representatives covering the growth of competitive Nordic Walking across North America.

NWANA AT A GLANCE

Key information regarding our mission, legal standing, and sport jurisdiction.

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LEGAL STATUS

U.S.-based nonprofit public charity recognized under IRS Section 501(c)(3). Focused on sport development and public health.

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JURISDICTION

Continental Governing & Sanctioning Body for North America (United States, Canada, Mexico). Integrated with international competition standards.

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INTEGRITY

Managed under a unified Code of Conduct, SafeSport athlete protection protocols, and WADA anti-doping standards.

PROGRAM AREAS for MEDIA

The operational core of the federation: from grassroots to elite performance.

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NWANA USA TOUR 2026

A multi-city national tour seeding clubs, conducting clinics, and launching sanctioned competitions across 50+ territories.

View Tour Map →
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ELITE ATHLETES CLUB

A prestige registry of high-performance athletes with verified international results, available for interviews and media showcases.

Meet the Athletes →
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EDUCATION & LICENSING

A 4-tier membership model supporting athlete development from beginners to the National Representative Team.

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SANCTIONED EVENTS

Technically-validated Road, Trail, and Track races held under unified NWANA rules and safety standards.

LOGOS & VISUAL IDENTITY

Guidelines for correct brand representation.

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USAGE RULES

  • Logos must not be altered, stretched, or recolored.
  • No commercial use without prior sponsorship agreement.
  • No combination with 3rd party logos implying endorsement.
  • Use “Nordic Walking Association of North America” or “NWANA”.
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DOWNLOADS

High-resolution logo files (PNG/EPS) and action photos are available for authorized media outlets.

TOPICS FOR COVERAGE

Suggested angles for journalists and editorial boards.

Modern Sport vs. Fitness: How NWANA is turning a “walking activity” into a high-performance sport with national rankings.
Accessible Movement: Breaking barriers for all ages—from Juniors to Masters 80+.
Science-Backed Health: Collaboration with medical institutions on rehabilitation and clinical movement.
INTERVIEW & COMMENT REQUESTS

Connect with Leadership

Request interviews with NWANA representatives regarding sport development, rules, or the national 2026 calendar. Please include outlet, city, and deadline.